hc1

hc1 is the leader in transforming lab data into personalized healthcare insights®.

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hc1's new mobile application needed to provide easy accessibility, allowing clients to work remotely from their iOS devices.

What We Did

The sales reps who depend on hc1 CRM™ spend much of their time away from the office, meeting with care providers and office managers. As a result, they access the hc1 CRM primarily on phones and tablets. Spotty connection and unreliable public WiFi created a need for the reliability and functionality of a mobile app, not just a mobile-friendly website. The AppIt Ventures development team and hc1’s product team partnered to develop an app that would make daily business operations for their clients a seamless experience.
AppIt Ventures hit the nail on the head and delivered a masterful app that was well received by internal and external stakeholders.
SVP of Technology, hc1

Outcome

Transparent and frequent communication between AppIt Ventures and hc1 resulted in a seamless transition for hc1’s clients between the website and mobile app. Together, the teams prioritized the user experience and gathered valuable client feedback during the design period to ensure that the app would be intuitive and easy to adopt once built. During beta testing, one hc1 client was so impressed with the app that he rolled it out to his entire team of sales reps.
The hc1 CRM gives clients the ability to highly customize the user interface. As such, the mobile app couldn’t rely on standardized fields and objects.

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